How big is your email mailing list?

Not too long ago email marketing was digital marketing. With the rise of social media are email campaigns still effective? More than 200 million emails are sent every minute. 91 percent of U.S. adults surveyed say the like to receive promotional emails from companies they do business with. 73 percent of companies surveyed say email is a major part of their business efforts. 25 percent of business say email is their top channel in terms of return on investment.

Social media may out perform emails in certain aspects, but email marketing targets subscribers that have willingly opted-in to learn more about your business. So what is the future of email marketing? Here are a few ideas.

Personalization

Let’s get personal. An email that is obviously sent en-mass doesn’t say “We value you dear consumer”. HTML email allow for us to at the very least get the individuals name in the email. You can also segment your mailing list and tailor emails to compliment the various attributes of your audience you have garnered through data collection.

Interactive emails

HTML again allows us to add any element we find on the web into our emails. Menus, CTAs, counters and virtually and element can be added to an email.

Video in emails

Because video is entertaining and engaging, open rates increase by 19 percent and click-thru rates increase up to 50 percent for emails that employ a video aspect. Even animated GIFs increase conversion rates.

Email is still alive and well in 2017. Don’t overlook a channel that still converts at a 25 percent average.